Our Process

Five Steps From Idea to Finished Design

Whether you're looking for a comprehensive brand identity or just a stand-alone logo, our process remains the same. Here's what to expect at each step.

  1. 01Brief

    We listen. You tell us the goal, the audience, and the must-haves.

  2. 02Research

    We study your market, your competitors, and where the design will live.

  3. 03Design

    Concepts take shape. We explore, refine, and push the strongest direction.

  4. 04Present

    You see the work, we walk you through the thinking, and you give feedback.

  5. 05Deliver

    Final files in every format you need, ready for print, web, or vinyl.

Step by Step

What Happens at Each Stage

Step 1 · Brief

It starts with a conversation.

You fill out a short design brief and we follow up with a call or meeting to dig into the details: what the design needs to do, who it's for, where it will live, and what success looks like. We'll agree on scope, timeline, and budget before any design work begins.

  • Design brief and kickoff conversation
  • Goals, audience, and deliverables confirmed
  • Scope, timeline, and quote approved
Step 2 · Research

Understanding the landscape.

Before we sketch, we look around. We study your industry and competitors, gather visual references, and, for vehicle graphics, collect the photos and measurements we'll design to. This is where we find the angle that makes your design distinct.

  • Competitor and industry review
  • Reference gathering and mood direction
  • Measurements and templates for vehicle work
Step 3 · Design

Where the ideas take shape.

We explore widely at first, then refine toward the strongest direction. Concepts are built in vector from the start so nothing has to be redrawn later. You'll typically see two or three distinct directions in the first presentation.

  • Concept exploration and sketching
  • Vector development of leading directions
  • Color, type, and layout refinement
Step 4 · Present

Show, explain, listen.

We present the concepts in context: mocked up on a business card, a hat, a hull, or the side of your RV. We walk you through the thinking behind each one and gather your feedback. Revision rounds are built into the quote so you can fine-tune with confidence.

  • Concepts presented in realistic mockups
  • Rationale for each direction
  • Structured feedback and revision rounds
Step 5 · Deliver

Final files, ready to use.

Once approved, we prepare the complete production package: vector and raster files in every format you'll need, color specifications, and a brief usage guide. For vehicle graphics, we coordinate directly with your installer.

  • Complete file package (AI, EPS, SVG, PDF, PNG, JPG)
  • Color specs and usage guidelines
  • Installer or printer hand-off and support

Ready for step one?

The design brief takes about ten minutes and gives us everything we need to get started.